SMART RETAIL
SHORT DESCRIPTION
The race for frictionless customer engagement is on, but many retailers continue to find themselves restricted by legacy store technology that focuses on tasks, not customers. This presents a daunting challenge, especially for retailers that are already under pressure, when they’re modernising their enterprise.
Our projecTs
Transformation in the digital space has completely reshaped shopping, online experiences, and even customer expectations in physical stores. The COVID-19 pandemic’s disruption has turned the industry upside down, bringing with it unparalleled technological innovations.

The race for frictionless customer engagement has been going on since many years, but many retailers continue to find themselves restricted by legacy store technology that focuses on tasks, not customers. This presents a daunting challenge, especially for retailers that are already under pressure, when they’re modernising their enterprise. Fast iteration, continuous feedback, innovation, adaptability and an enlightened attitude to both uncertainty and ‘failure’ are key attributes for retailers in the new world.  

The focus area of Smart Retail in ImpactLab is about finding solutions to build a better understanding of customers through seamless and responsive in-store experiences that simultaneously create deeper customer loyalty and better business results.
Contact Us

info@yesdelftimpactlab.com+31 613644950

N-Building, 1st floor
Burgemeester Oudlaan 50,
3062 PA Rotterdam